Available for freelance & full-time roles

WooCommerce & WordPress Specialist

I build high-performance e-commerce stores & custom workflow automations.

WordPress specialist with 4+ years of experience building and optimising WooCommerce stores, automation workflows, and scalable WordPress systems. Skilled in PODS/CPT architecture, Gravity Forms integrations, web scraping, and third-party API connections — focused on faster websites, cleaner workflows, and automated operations that support real business growth.

5+ Years

Professional Experience

Specialty

WooCommerce & Business Process Automation

“If you don't take risks, you can't create a future.”

— Monkey D. Luffy

Let's build something exceptional

Need automated workflows, faster page loads, or a custom Woo shop?

Get in touch View Experience

About

I bridge the gap between complex backend architectures and clean user experiences, delivering scalable web operations that support real business growth.

Core Focus & Services

E-Commerce & WooCommerce

Building responsive WooCommerce storefronts, payment gateway integrations, shipping modules, and performance tuning for high-traffic environments.

Business Process Automation

Designing automated order workflows, web scraping tasks for data sync, Gravity Forms pipelines, and third-party REST API integrations.

Custom Data Architectures

Designing PODS and Custom Post Type (CPT) models to architect structured databases, enabling seamless front-end listings and admin usability.

Skills

CMS & E-commerce

WordPress
WooCommerce
Gravity Forms
PODS / CPT

Frontend

JavaScript
HTML5
CSS3

Design & Tooling

Figma
PHP
Git

Automation & Data

Web Scraping
REST APIs
MySQL

Workflow

A simple and efficient process to bring your digital operations to life.

Discovery

Understanding your business objectives, current bottlenecks, data sources, and workflow requirements.

Architecture

Designing PODS/CPT structures, mapping external API payloads, and defining WordPress data pipelines.

Integration

Developing custom plugins, connecting REST APIs, web scraping, and building Gravity Forms automation.

Optimization & Profiling

Profiling database queries, implementing server-level caching, payment testing, and plugin conflict resolutions.

Launch & Monitoring

Executing safe deployment workflows, staging-to-production sync, and setting up error logging/analytics.

Experience

vSplash Techlabs Private Limited Jan 2024 — May 2026

WordPress Integrator II → Sr. WordPress Integrator I (Hyderabad, Telangana)

Built and maintained WordPress websites using WooCommerce, Gravity Forms, and PODS to deliver robust content management and e-commerce solutions.
Developed custom web scraping tools for automated data collection and cross-platform integration, enabling real-time data sync workflows.
Automated business workflows by integrating diverse website functionalities — cutting manual processes and improving operational efficiency for clients.
Collaborated on UI/UX design in Figma, translating mockups into responsive, accessible web applications with HTML, CSS, and JavaScript.
Leading WordPress integration projects end-to-end, owning architecture decisions for WooCommerce stores and custom workflow systems on production environments.
Designing PODS/CPT data models and Gravity Forms pipelines to automate complex business operations and reduce manual overhead.
Handling plugin conflict resolution, payment gateway integrations, and performance tuning on high-traffic WooCommerce stores.

AffinityX Jan 2023 — Dec 2023

Junior Associate — Website Developer (Pune, Maharashtra)

Delivered website development services as a vendor partner for GoDaddy, building functional and visually polished WordPress sites to GoDaddy's production standards.
Implemented responsive design principles ensuring seamless cross-device compatibility, with a strong focus on page load speed and performance optimisation.
Maintained high UI/UX standards across all delivered sites, prioritising engaging and accessible browsing experiences.

Initiators Media Jul 2022 — Dec 2022

WordPress Developer (Greater Noida)

Set up and configured WordPress environments from scratch, building visually appealing websites combining creativity with technical precision.
Applied responsive design and performance optimisation practices — page load speed, device adaptability, and seamless UX were core deliverables on every project.

Ventures

Founder & Freelance Developer

BAD Design Media

Running a full-time freelance agency focused on WordPress and WooCommerce development. Built custom websites, automated business workflows, and streamlined client onboarding and service delivery systems for businesses.

WordPress WooCommerce Business Automation

Visit site → baddesignmedia.com

Co-Founder

Initiators Media Pvt. Ltd.

Co-founded a collaborative digital agency delivering modern web solutions and digital services for clients. Contributing to development, technical strategy, workflow systems, and project execution alongside the founding team.

Web Development Branding Digital Solutions

Visit site → initiatorsmedia.com

Education

Aug 2018 — Jun 2022

Bachelor of Technology in Electronics and Communication Engineering

Guru Gobind Singh Indraprastha University (New Delhi, India)

FAQ

Answers to common questions.

Here is how I work, my developer mindset, and what I can bring to your team.

What is your core development stack?

I specialize in the WordPress and WooCommerce ecosystems. For custom development, I write PHP and JavaScript, build relational database structures using PODS/CPT, design custom APIs, and utilize Python for automated web scraping and data integration tasks.

How do you optimize WooCommerce load speeds?

I implement clean coding standards, remove redundant database queries (identifying and resolving slow queries), set up server-side object caching (Redis/Memcache), configure content delivery networks (CDNs), and leverage asset optimization scripts to keep page load times under 2 seconds.

Do you build custom plugins or modify existing ones?

I prefer writing custom plugins from scratch rather than relying on bloated pre-packaged plugins. When third-party plugins are necessary (like Gravity Forms), I use hooks, filters, and actions to customize behavior securely without breaking core updates.

How do you handle web scraping and inventory sync?

I build robust automation scripts that parse supplier XML/JSON feeds or scrape product data using Python or PHP. This data is then securely pushed into WooCommerce using the official REST API or WP-CLI, automating stock level updates and pricing calculations.

What is your current availability for freelance or full-time roles?

I am open to WooCommerce development projects, process automation contracts, and senior WordPress developer positions. Reach out via email (contact@amitkumargandhi.com) or phone, and let's discuss how we can scale your website operations.

Have a project in mind?
Let's connect like yesterday.

Open to WooCommerce projects, WordPress automation work, or a quick chat about your next build — reach out by email.

Get in touch +91-999-006-5605